Souldier Yoga

UNITED KINGDOM

MOBILE YOGA STUDIO

The Project

Firdose Moonda, founder of Souldier Yoga, approached Wellness Design Co. to help her clarify her brand message and business offering before we moved forward with her website design. In our first conversation, Firdose mentioned a childhood filled with bedtime stories of Indian folklore and yoga philosophy. We encouraged her to run towards her Indian heritage as the value system to underpin her authentically traditional yoga business. This unique brand truth is reflected in the design choices of her beautiful, functional website.

The Deliverables

Brand positioning

Copywriting

Responsive website design

 
Claire Keet