The Yoga Room

SOUTH AFRICA

YOGA STUDIO

The Project

The Yoga Room, a Cape Town based yoga studio, approached Wellness Design Co. to re-articulate the brand uniquely within the city's growing yoga scene. Off the back of the business' mission to create a welcoming and inclusive studio, we repositioned The Yoga Room as a place to 'come as you are'. Everything about The Yoga Room - from the absence of mirrors, the peaceful silence, the gentle wafts of incense, the exceptionally high calibre of yoga teaching - makes The Yoga Room an understated sanctuary for anyone, everyone. The website reflects this ethos.

The Deliverables

Brand positioning

Copywriting

Responsive website design

 
Claire Keet